[Karachi: 10z^th April 2017]: Khaadi, Pakistan’s premium clothing and lifestyle brand has launched Lawn Volume 2 for Khaadi Lawn worldwide via the Khaadi retail network and their e-store. 

The new collection brings out a range embracing the refreshing sea breeze and the cheerful sun in the latest Lawn Volume 2 collection introducing designs inspired from the warmth of the season infused with the vibrant colors and designs. It features a wide range with a fusion of ethnic, yet modern unstitched garments designed keeping summer breezes in mind, giving women the perfect feel for the season with these unique prints.

The brand has taken an extra step with its Volume 2 catalogue by including various stitching patterns for its consumers. This will also ensure that it is set apart from other brands in the same market, additionally providing Khaadi wearers with top-level tailoring and designs.

The new lawn collection will be unveiled on the 15th of April nationwide and will be available in stores and online at www.khaadi.com/

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Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. 

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Website: www.khaadionline.com/pk/
Facebook: www.facebook.com/khaadi/
Instagram: www.instagram.com/instakhaadi/
Twitter: www.twitter.com/_khaadi/