Khaadi launches spring/summer lawn collection worldwide featuring 170 prints
Khaadi launches spring/summer lawn
collection worldwide featuring 170 prints
[Karachi,
23th February 2017]: Khaadi, Pakistan’s
premium clothing and lifestyle brand, has launched Volume 1 for Khaadi Lawn
worldwide via the Khaadi retail network and their e-store.
The
new collection evokes a range of creative and eclectic designs, aiming to
provide Khaadi fans with a diverse, sub-cultural collection to choose from –
ensuring there will be something in store for everyone. It features designs
with a fusion of ethnic, yet modern unstitched garments with inspirations
ranging from Eastern Europe, Central Europe, East Asia, and South Asia. The designs
depicts the colours, patterns and a general sensibility of those regions, marking
the signature Khaadi look.
The
brand has taken an extra step with its Volume 1 catalogue by including various
stitching patterns for its consumers to work with for tailoring other
than the photo shoot. This will also ensure that it is set apart from other
brands in the same market, additionally providing Khaadi-wearers with top-level
tailoring and designs.
The
new lawn collection will be unveiled on the 25th of February nationwide.
However, as a special treat for the residents of Lahore, the collection will be
exclusively previewed at the opening of Khaadi’s flagship store at the Emporium
Mall on 24th February 2017.
About Khaadi:
Khaadi
first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas
and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and
founder, had the intent of reviving the ancient craft of the handloom and
popularizing the traditional medium in a contemporary manner.
Khaadi
defines its lines as Concepts and initially had Prêt (Ready-to-Wear),
Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has
introduced a number of new Concepts including Khaas (featuring exclusive and
limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry,
stoles and handbags) and Home (featuring furniture, bedding and bath items).
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