Khaadi launches spring/summer lawn collection worldwide featuring 170 prints

 [Karachi, 23th February 2017]: Khaadi, Pakistan’s premium clothing and lifestyle brand, has launched Volume 1 for Khaadi Lawn worldwide via the Khaadi retail network and their e-store. 

The new collection evokes a range of creative and eclectic designs, aiming to provide Khaadi fans with a diverse, sub-cultural collection to choose from – ensuring there will be something in store for everyone. It features designs with a fusion of ethnic, yet modern unstitched garments with inspirations ranging from Eastern Europe, Central Europe, East Asia, and South Asia. The designs depicts the colours, patterns and a general sensibility of those regions, marking the signature Khaadi look.

The brand has taken an extra step with its Volume 1 catalogue by including various stitching patterns for its consumers to work with for tailoring  other than the photo shoot. This will also ensure that it is set apart from other brands in the same market, additionally providing Khaadi-wearers with top-level tailoring and designs.

The new lawn collection will be unveiled on the 25th of February nationwide. However, as a special treat for the residents of Lahore, the collection will be exclusively previewed at the opening of Khaadi’s flagship store at the Emporium Mall on 24^th February 2017.

About Khaadi:

Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles and handbags) and Home (featuring furniture, bedding and bath items).

Khaadi opens doors to their largest store at Emporium Mall Lahore

[Karachi, 18^th February 2017]: Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based, opens the doors to its largest store at the Emporium Mall, Lahore on 24^th February, 2017.

Following the Khaadi brand ethos - the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.

This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th - one day before the Collection is available anywhere else nationwide.  Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi.

About Khaadi:

Khaadi is a multinational Pakistani clothing fashion brand founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men's wear.

For more information visit:

Masarrat Misbah Makeup Re-launches the MM Silk Foundation

[Karachi: February 20^th, 2017]: Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has re-launched its weightless, high quality, matte finish Halal MM Silk Foundation.

The new MM Silk Foundation tunes into your skin's needs, controls oil and moisturizes your skin for a long-wearing, balanced look, with true coverage. The packaging is simple yet classy. The bottle itself is made up of glass, and comes with a black pump for the customer’s convenience. The product will be available from 20^th February 2017 at several leading retail stores nationwide as well as at Depilex. The product can also be purchased through the online e-store as well as prominent online shopping stores such as Yayvo, MyGerrys among others.

“We appreciate the immense love, patience and support from our customers as we are all set to re-stock our Halal matte finish Silk Foundation. It’s a must have if you’re looking for a lightweight and reliable foundation for all skin types. We focus on the skin tones of Pakistani girls and have created a number of shades that blend perfectly, giving you medium to full coverage,” shared Masarrat Misbah, the founder of MM Make-up and owner of Depilex.

                                                                 

Instagram: https://www.instagram.com/masarratmakeup/  

Twitter:      https://twitter.com/masarratmakeup

Phil Tyler Entertainment and STARLINKS hosted a party, Disco Deewane, which was well attended by celebrities, city’s socialites and friends.

The tunes of  70's & 80's from Boney M to Nazia Hassan were thoroughly enjoyed by everyone and people were left wanting for more. The sparkling decor of the event was a treat to the eyes and added to the over all theme of the party. 

Important Explanation.

February 22, Karachi, 2017:  The preparations for 47th Nigar Film Awards are in full swing

The chief editor of Nigar Weekly and Chairman of Nigar Awards, Aslam Illyas Rashidi has confirmed that the preparations for Nigar Awards are happening with full zeal and without any hindrance. He has strictly denied the news being reported by various sources, regarding the High Court injunction. There is no doubt that the case is under hearing, where both parties are allowed to work within their scope. The respected court has not carried out any stay order regarding the Nigar Awards event. He also sternly condemned the rumors that there is a 10 years agreement between Nigar and the proprietor of Lush institute, Usama Qazi. The listed agreement was cancelled on 4^th December, 2016, because of his ill intent and incompetence. He is now using wicked techniques to hide his incompetence and failure. His behavior is a result of his hatred towards Nigar which again reflects his incompetence, ill intent and failure. Consequently he is not only harming the Nigar Awards or Nigar Weekly but the entire film industry.

It should be clear that through Nigar Awards, the Nigar Institute has been supporting and encouraging Pakistani Artists and the talent linked to the Pakistani Film Industry. It is because of this pivotal role being played by Nigar Institute that Nigar Award has been respected in the Private as well as in the Government sector. 

I request all friends and people linked to the film industry, that they should pay no heed to this false propaganda. Like always we need your cooperation to make Nigar Awards successful. Nigar Awards is the true identity of Pakistani Film industry. I hope that my explanation has cleared all sorts of misunderstandings created by this propaganda.

Thank you.

Aslam Illyas Rashidi

Chairman Nigar Awards 

PRESS RELEASE   

New prestige timepieces celebrate 50 years of the Omega De Ville

[Karachi: 17^th February, 2017] This year, OMEGA’s De Ville collection is celebrating its 50th anniversary and the brand is proud to unveil three new gold Prestige models to mark the occasion of this Golden Jubilee.

When the De Ville collection was first introduced in 1967, it gained considerable attention for its precision movements and meticulous finish and design. The look was simple and slim, with an instant appreciation for its refined form. Since then, the impressive technology and timeless good looks have remained firmly in place.

Staying true to this spirit, the De Ville “50^th Anniversary” model is classically formed with a vintage feel and a wonderfully accurate movement.

The 18K red gold model has a polished 39.50 mm case and crown, with a vertically brushed caseback that is embossed with the God Chronos medallion and engraved with the words “DE VILLE” and “50^th ANNIVERSARY”.

The white enamel dial is particularly radiant and is further distinguished by dark grey enamel prints including vintage Arabic numerals and an inner “railway” minute track. Inspired by OMEGA models of the past, there are also red enamel prints including the number “12” and lozenges at the 15, 40 and 60 minute markers. A round date window positioned at 6 o’clock along the minute track completes the dial.

The diamond-polished hands are in 18K red gold and the hour-minute hands are elegantly facetted.

Following in the De Ville’s tradition of industry-leading movements, the new piece is driven by the Co-Axial calibre 2500, a self-winding movement with a luxury finish.

Finally, the new watch is presented on a brown leather strap with an 18K red gold buckle.

The OMEGA De Ville “50^th Anniversary” comes with a 3-year warranty and will be available in OMEGA boutiques from the start of 2017. A further two models will be available in 18K white or yellow gold.

About Omega:

OMEGA is a company of the Swatch Group, the largest manufacturer and distributor of watches and jewellery in the world.

About Sonraj

Sonraj is a Pakistani company headquartered in Karachi and with retail outlets based throughout Pakistan.  The company has three distinct retail environments – “AM:PM”, “Movements” and “Collectibles” which curate the world’s leading watch brands. The company has a state of the art, Swiss approved watch repair and testing facility in Karachi.

It was in 1997 that Collectibles first opened its doors to watch enthusiasts in Pakistan. Today Collectibles is available in Karachi and Lahore, both in extremely prestigious locations. Future plans include the opening of Collectibles watch boutiques in other cities of Pakistan.

For more information visit:

Facebook: https://web.facebook.com/CollectiblesWatches/

Instagram: https://www.instagram.com/collectibles_pk/

PRESS RELEASE

Asim Abbasi begins shoot for his directorial debut 'Cake'

[Karachi – 15^th February, 2017] Award-winning filmmaker Asim Abbasi, begins shoot for his directorial debut feature film titled 'Cake, starring of Aamina Sheikh, Adnan Malik and Sanam Saeed in lead roles.

“I have been watching the evolution of Pakistani cinema over the last five years and am extremely excited to be a part of this project with Asim Abbasi, with whom I share the vision of providing quality and meaningful entertainment to the audiences in Pakistan.” shared Sayed Zulfiqar Bukhari, the Executive Producer of CAKE.

'CAKE is a film about responsibility and choices.' according to Asim Abbasi, the writer & director of the film. 'The story unravels layer by layer, as the characters confront past secrets and buried truths.'

Principal shoot of Cake will carry on till April 2017, with the film being shot in Karachi, Interior Sindh and London.

The screenplay is written by Asim Abbasi as well, with Mo Azmi as the Director of Photography and Aarij Hashimi as the Production Designer.

The film is being produced by a UK production company, Indus Talkies, with Mahnoor Amna Mahmood as the Associate Producer and Sayed Zulfiqar Bukhari as the Executive Producer.

About Writer/Director:

Asim Abbasi is an award-winning UK-based filmmaker who has written and directed several short films that have played at festivals internationally.

About Cake:

Starring Aamina Sheikh, Adnan Malik & Sanam Saeed in the leading roles, CAKE is a film about responsibility and choices. The story unravels layer by layer, as the characters confront past secrets and buried truths.

For more information visit:

Facebook: https://www.facebook.com/cakethefilm2017/

Gold that Glitters! Junii’s Birthday Bash with a White and Gold theme

14^th February, Karachi: The famous Junii Zeyad’s birthday bash was hosted by Maria Wasti, at her place, which was attended by celebrities, city’s socialites and friends. Some prominent personalities that attended the party included, Noman Ejaz, Asim Jofa, Ayesha Toor, Zara Tareen, Zhalay Sarhadi and her husband Amir Anees, Faisal Shah, Tooba Siddiqui, Noor Hasan and Mulghalar.

The birthday party had a gold and white theme with an entrancing décor. The hors d'oeuvre consisted of mouth watering Prawns, Shrimps and Sushi and the delicious cupcakes did an absolute justice to the sweettooth.

The party was a fun evening out with a great company and an outstanding host.

About Hot Water Bottles Films:

Hot water Bottles, a production house, offering creative as well as production execution services. Our portfolio ranges from making entertainment softwere for television channels, to corporate and feature documentaries, music videos, infomercial, 2d, 3d and stop-motion animation.

About Think Films:

We Think Films is Pakistan’s leading film production company. Since its creation, it has been devoted to provide necessary tools required for a successful production. Our success is driven by our people and their dedicated focus on aiming for excellence and making everything truly possible.